The InPost Group, a leader in logistics solutions for the e-commerce industry in Europe, has become a strategic logistics partner of the wszystko.pl shopping platform. Sellers, within the framework of the wszystko+ programme, will be able to integrate a dedicated package of services into the service and thus gain preferred pricing conditions for sending parcels to customers. The benefits will also be felt by consumers, who will pay less for shipping.
The most important element of the cooperation between the entities will be the dispatch of goods offered by sellers on the wszystko.pl sales platform via InPost's logistics solutions. The service will include both delivery to Paczkomat® devices and by courier. Both brands are also announcing joint marketing campaigns.
- It is no surprise that every marketplace that intends to succeed wants to offer InPost deliveries - because they are fast, convenient and motivate
customers to buy and offer unique quality. Our Paczkomat® machines are the preferred form of delivery according to surveys and are rated as the most environmentally friendly. Online shoppers like and prefer our services, which is why sellers and online shops are keen to offer them. As a result, they gain higher turnover and also have fewer abandoned baskets. I am sure that our cooperation with wszystko.pl will be enthusiastically received by the users of this shopping platform. Special promotional or marketing actions for sellers, as well as benefits for consumers will strengthen sales and profits of Polish entrepreneurs,' emphasised Rafał Brzoska, president and founder of InPost.
Wszystko.pl is a marketplace on the e-commerce market in Poland, which has been built and developed for more than two years by Comarch, one of Poland's leaders in IT and new technologies. The platform launched at the end of June this year, offering consumers shopping in many categories, including fashion, electronics, automotive, health and beauty. Sellers registering on the platform can expect benefits such as 0% commission on sales, no account maintenance fees or - until the end of this year - free opportunities to participate in marketing campaigns.
- The interaction of wszystko.pl with InPost was a natural business step. InPost is one of the logistics leaders in Poland, with more than 20,000 Paczkomat® devices across the country. Poles are happy to use their services. We want sellers also on a new marketplace such as wszystko.pl to be able to enjoy favourable prices for sending goods, which will have an impact on greater interest in their offers among customers. Our cooperation is intended to be long-term, offering the best possible conditions for sellers and customers. I believe that our joint work will translate into increasing satisfaction of users using wszystko.pl,' says Zbigniew Rymarczyk, president of wszystko.pl and vice-president of Comarch.
The start of cooperation between wszystko.pl and InPost will not only affect preferential prices for sending goods, but will also support the promotion of sellers. This is because both companies are planning joint marketing campaigns.
source: marketing materials, InPost
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