The InPost Group, a leader in logistics solutions for the e-commerce industry in Europe, has become the strategic logistics partner for the shopping platform wszystko.pl. As part of the wszystko+ program, sellers will be able to integrate a dedicated package of services on the site, and consequently, gain preferential pricing terms for shipping parcels to customers. Consumers will also feel the benefits, as they will pay less for shipping.
The most important element of the cooperation between the entities will be the shipment of goods offered by sellers on the wszystko.pl sales platform via InPost logistics solutions. The service will include both delivery to Paczkomat® machines and via courier. Both brands also announce joint marketing campaigns.
– It is no surprise that every marketplace that intends to succeed wants to offer InPost deliveries – because they are fast, convenient, and motivate
customers to shop, and offer unique quality. According to research, our Paczkomat® machines are the preferred form of delivery and are rated as the most ecological. Online shoppers like and prefer our services, which is why sellers and online stores are eager to offer them. Thanks to this, they gain higher turnover and also have fewer abandoned carts. I am sure that our cooperation with wszystko.pl will be enthusiastically received by the users of this shopping platform. Special promotional or marketing campaigns for sellers, as well as benefits for consumers, will strengthen the sales and profits of Polish entrepreneurs – emphasized Rafał Brzoska, CEO and founder of InPost.
Wszystko.pl is a marketplace on the e-commerce market in Poland, built and developed for over two years by the company Comarch, one of the leaders in the IT and new technologies industry in Poland. The platform launched at the end of June this year, offering consumers shopping in many categories, including fashion, electronics, automotive, health and beauty. Sellers registering on the platform can count on benefits in the form of 0% sales commission, no account maintenance fees, or – until the end of this year – free opportunities to participate in marketing campaigns.
– The cooperation of wszystko.pl with InPost was a natural business step. InPost is one of the logistics leaders in Poland, with over 20,000 Paczkomat® machines across the country. Poles are eager to use their services. We want sellers on the new marketplace, which is wszystko.pl, to also be able to enjoy favorable price lists for shipping goods, which will influence greater interest in their offers among customers. By design, our cooperation is intended to be long-term, offering the best possible conditions for sellers and customers. I believe that our joint work will translate into increasing satisfaction for users using wszystko.pl – says Zbigniew Rymarczyk, CEO of wszystko.pl and Vice President of Comarch.
The start of the cooperation between wszystko.pl and InPost will not only influence preferential prices for shipping goods but will also support the promotion of sellers. Both companies are planning joint marketing campaigns.
source: InPost marketing materials